Raiders go multicultural to tap into new fans after snaring sponsorship deal

Raiders go multicultural to tap into new fans after snaring sponsorship deal

The Canberra Times

The Canberra Raiders hope they can bust through the 20,000 membership mark before their first home game as they aim to tap into a new multicultural fan base this year.

The Raiders secured a massive pre-season boost on Friday when they signed a new two-year major sponsorship deal just hours before their official season launch.

But they are waiting for rugby league fever to grip the capital as they prepare to play their first two games of the season on the road for the first time in almost a decade.

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