NRL's global expansion boosts viewership, setting new records with over 2.7 million viewers from US, Australia, and NZ.
The NRL's global expansion strategy has proven successful with a significant increase in viewership during the opening matches of the season at Allegiant Stadium in Vegas.
More than 2.7 million viewers from the US, Australia, and New Zealand tuned in, setting new broadcast records for the league.
The US alone saw a remarkable 600% increase in viewers compared to the previous season opener.
Exposure on the FOX network played a significant role in driving this unprecedented viewership, with the Raiders-Warriors match attracting an average US audience of 371,000.