Remember when the Ducks became less mighty? When the Roosters ditched the bridge and looked a little meaner for it? Or when Leeds United were forced to take a sharp U-turn?
Changing a logo is always fraught with danger - especially if you're a sports team with a connection to fans fuelled by nostalgia.
The Canberra Raiders have learnt just that after a reveal of the simplified logo the NRL club will adopt in 2024 was met with uproar among fans and a protest to overturn the decision.