The Canberra Raiders' sponsorship with Toyota Forklifts extends to 2030, increasing jersey value over $3 million amid lucrative NRL deals.
It's the lime green strip set to be worth more than $3 million, but the exposure it brings is also valued in the millions.
Especially with the NRL closing in on a new $5 billion TV rights deal that should ensure every club turns a profit.
The Canberra Raiders and Toyota Forklifts extended their partnership until at least the end of 2030 on Monday, which will keep them on the front of the Green Machine's jerseys for a decade - and become the club's longest major sponsor ever.
When the extension kicks in in 2028, it will take the value of the jersey and shorts above $3 million - up from the $2.5 million it will be worth next year.